Basic Brand Identity Design

Overview

Basic Brand Identity Design is a starter visual identity service for startups and entrepreneurs who need a clear and consistent visual foundation for their brand.
The service includes a basic logo, color palette, font recommendations, and a simple PDF guide that explains how to use the visual elements consistently.
This is a practical starting point before investing in a full brand identity system or an extended brand guideline document.

Who is this for?

This service is suitable for:

• Startups in the early stage.
• Entrepreneurs launching a new business.
• Digital stores and service-based businesses.
• Businesses that need a consistent visual appearance.
• Founders who need logo, colors, and typography basics without a full branding package.

What you will receive

You will receive a starter visual identity package that helps organize your brand’s appearance, including:

• Basic logo design.
• Brand color palette.
• Font recommendations.
• Simple visual style direction.
• PDF brand guide.
• Final files in suitable formats based on the project scope.

Workflow

1. After placing the order, you will receive a client brief form.
2. You provide your business name, industry, audience, and preferred examples.
3. The provided information is reviewed.
4. A suitable visual direction is defined.
5. The basic brand identity concept is designed.
6. The design is sent for review.
7. Approved revisions are applied.
8. Final files are delivered after approval.

Important notes

• The timeline starts after receiving all required information from the client.
• This service does not include trademark registration or legal brand name/logo checks.
• Full social media kits and printing services are not included.
• Editable source files are provided depending on the selected package or agreed scope.
• Additional requests outside the service scope are quoted separately.

Included

• Basic logo design.
• Brand color palette.
• Font recommendations.
• Simple visual style direction.
• Basic PDF brand guide.
• Final files in PNG, JPG, PDF, and SVG when possible.

Not Included

• Trademark registration.
• Legal availability checks for logo or name.
• Full social media kit.
• Print material design.
• Printing or production.
• Extended brand guidelines.
• Full brand strategy.
• Brand messaging or tone of voice unless added separately.

Client Requirements

• Business or brand name.
• Industry.
• Short description of the product or service.
• Target audience.
• Preferred colors, if any.
• Examples of logos or brand styles you like.
• Examples of styles you do not prefer, if any.
• Any specific requirements to consider.

Deliverables

• Basic logo in suitable formats.
• Color palette.
• Font recommendations.
• PDF guide.
• PNG files.
• JPG files.
• PDF file.
• SVG file when possible depending on the design.

Timeline

5–7 business days. The timeline starts after all required information has been received clearly and completely from the client.

Revision Policy

• The service includes revision rounds depending on the agreed scope or package.
• Revisions include color adjustments, refinements to the basic logo, minor typography changes, and layout adjustments within the approved scope.
• Revisions do not include a full change of visual direction after approval, creating a new concept, adding new unplanned elements, or expanding the service into a full brand identity system.
• Any request outside the original scope requires an additional quote before implementation.

Usage Rights

After final delivery and full payment, the client may use the deliverables commercially for their business, website, digital channels, and presentations. Trademark registration and legal protection are not included.